FOR IMMEDIATE RELEASE: Torq and Wakefield Forge Strategic Partnership that Combines Sponsorship Impact Analytics with Enterprise Consulting Solutions

FOR IMMEDIATE RELEASE

Torq and Wakefield Forge Strategic Partnership that Combines Sponsorship Impact Analytics with Enterprise Consulting Solutions

Partnership enhances analytics products while providing customers access to comprehensive consulting services

DALLAS, TX – October 17, 2024 – Torq, a leading digital transformation consulting firm, and Wakefield, a premier data-driven sponsorship and fan research company, today announced a strategic partnership that combines Wakefield's industry-leading sponsorship impact analytics with Torq's comprehensive enterprise consulting solutions.

This collaboration will enhance both companies' existing analytics products while providing customers with access to a broader range of consulting services, including automated data sharing, on-demand dashboarding, digital customer portal, and advanced AI solutions.

Enhanced Capabilities

The partnership brings together Wakefield's deep expertise in sports sponsorship analytics with Torq's proven track record in digital transformation. Together, the companies will offer:

• Automated Data Sharing: Seamless integration between analytics platforms and enterprise systems
• On-Demand Dashboarding: Real-time insights accessible through customized digital interfaces
• Digital Customer Portal: Self-service analytics and reporting capabilities
• Advanced AI Solutions: Machine learning-powered insights and predictive analytics

Comprehensive Consulting Services

The partnership also expands the consulting services available to both companies' clients:

• Insight-Driven Business Strategies: Data-informed strategic planning and decision-making
• Program Management: End-to-end project execution and delivery
• Performance Monitoring: Continuous tracking and optimization of business outcomes
• Digital Design: User experience and interface design for analytics platforms
• Advanced Analytics: Statistical modeling and data science capabilities

Leadership Perspectives

"This partnership represents a natural evolution of our commitment to delivering comprehensive solutions to our clients," said Chad Staiger, CEO of Torq. "By combining our digital transformation expertise with Wakefield's deep sports analytics capabilities, we're creating unprecedented value for organizations looking to leverage data for competitive advantage."

"The collaboration with Torq allows us to extend our analytics capabilities into broader enterprise applications," said Kirk Wakefield, CEO of Wakefield. "Our clients will now have access to world-class consulting services that can help them implement and scale their data-driven initiatives across their entire organization."

About Torq

Torq is a digital transformation consulting firm that specializes in helping organizations navigate complex technological and operational challenges. With expertise spanning program management, data analytics, AI implementation, and digital strategy, Torq delivers measurable results for clients across various industries. For more information, visit torqconsulting.com.

About Wakefield

Wakefield is a leading provider of data-driven sponsorship and fan research services. The company helps sports organizations, brands, and agencies maximize their sponsorship investments through comprehensive analytics, fan insights, and performance measurement. For more information, visit wakefieldresearch.com.

Media Contact

For more information about this partnership, please contact:

Chad Staiger
CEO, Torq
Email: chad@torqconsulting.com
Phone: (555) 123-4567

Kirk Wakefield
CEO, Wakefield
Email: kirk@wakefieldresearch.com
Phone: (555) 987-6543